As the iPhone outgrows its name, what's next?
This guest article was submitted by Chris King.
When the first iPhone was released back in the summer of 2007, it laid to rest all of the rumors that had been circulating for years. While the original handset was a complete game-changer in the cellphone industry, its true potential wasn't fully realized until last summer with the introduction of the iPhone 3G and the App Store. Even more than the upgraded specs in the new phone, the App Store is what continues to separate Apple from veteran smartphone companies like Palm, Nokia, and the tag team of HTC and Microsoft. These companies basically stood pat until Apple came along and showed them what people today wanted, and only now are they starting to respond with their "iPhone clones" and their own versions of application repositories.
For Apple to stay ahead of the competition, which they should have no trouble doing for the next few years, they need to start treating the iPhone as more than just a phone and more like the computer platform they have always claimed it is. With the 3GS's new ARM Cortex processor running at 600MHz and the PowerVR SGX graphics system, we are quickly approaching netbook power. And that is what I would like to see the iPhone become, another category just below the MacBook that offers much of the same functionality but with a slimmer OS.
